Meetings are the most important and unavoidable part of a business. Among all, sales meetings take the first position. So these are the five most important things to do in a sales meeting.
5. Use the language your customer speaks – Earlier I thought of pitching in English, but that does not work all the time. After several meetings, I personally realized when you try to be too professional in English; conversation doesn’t last long, so customizing is the need of the hour. You can go for Hinglish or Benglish, it will actually work better. Give it a try.
4. Listen Listen Listen – During my early days in sales meetings, I was in a hurry to complete my pitch and ask for feedback. But I soon realized listening gives you more insights than just saying. So arrange your pitch to keep the engagement and not just keep speak all the time, maybe inserting a few questions in your pitch will elevate the attention.
3. Generate Curiosity – “One More Thing”; Steve Jobs famously used it the end of every Apple announcement event, to create curiosity and announce the title product of that event. Everybody waited for “One More Thing” from Steve Jobs. So, we can learn a lot from it, and from personal experience, i can say don’t spoil the been at the first meeting. I mean, don’t go through every single thing in the first meeting, create curiosity. With this you will get the sense of whether he is actually interested or not. If he is curious enough to know the things, he will follow up with you and thus building more trust.
2. Talk to Decision Maker – Do not hide around the bush, rather wait but make appointments with key decisions makers of the organization. Without that you will only lose time, pitching to those who are not in authority. In my experience, these non-decision makers will forward you to the decision makers, thus wasting a lot of your time. Though, it’s not applicable in all cases, but it will be really hopeful in most cases, i mean meetings.
1. No – Do you know the full form of NO, it stands for Next Opportunity. So treat every “No” as your next opportunity, make it a habit and you will be optimism inside and around you, which will immensely help you with the next meeting. Handling rejections will be a part and parcel of your life, specifically sales life; so don’t get disappointed with a ‘No’.
So i would highly suggest you to keep these in mind, next time you go for a sales meeting.